In the past, a real estate agent could gather leads by advertising quickly. Traditional advertising included TV, radio, local newspapers, and other publications.
While this is still done today, more modern & effective methods are now practiced. Internet advertising & marketing, online lead generation, is far more affordable and cost-effective than traditional advertising methods.
If you have not yet taken your real estate marketing efforts online, then you're missing out on dozens of leads per week.
In 2020, getting online real estate leads is not complicated, at least not with an online marketing platform like ClickFunnels.
ClickFunnels offers marketing tools that can be valuable to any real estate agent who wants help keeping ahead of the competition by focusing less on networking events, expensive traditional marketing, and rather having leads come to them.
4 Reasons Why Real Estate Agents Should Use Sales Funnels
#1. ClickFunnels Is a Perfect Tool for Real Estate Agents Who Need Leads
The most effective way to generate leads nowadays is to advertise online.
This method can be very efficient at helping you to reach the right audience, and more cost-efficiently than other marketing methods.
However, this can mean that you end up with a lot of information to process, causing headaches.
ClickFunnels for real estate helps to make capturing them a lot less time-consuming. It also makes it easier to manage your leads.
The prospects can then be nurtured with email automation that will help ensure every lead gets the content they need to keep them warm.
Each lead can be integrated into your sales funnels, ensuring they are nurtured right up until the point where a sale is made, and beyond.
#2. ClickFunnels Is Conversion Focused When Compared to a Traditional Website
A conversion means that somebody who has seen your ad or website has performed a sales-related action in internet marketing.
This can mean making a call, making a purchase, or signing up for a newsletter or free consultation. In internet marketing, newsletters and similar sign-up forms are an effective way of getting somebody’s details so you can add them to your lead database.
Traditional websites would help to some degree, but there were more distractions than conversion focused steps and actions for the website visitor.
Recommended reading: Funnels vs Traditional Websites
However, ClickFunnels real estate agents benefit from funnels because they can directly lead to a conversion (lead form submission or phone call). They will automatically be sent the content to steer them through the funnel when they have signed up if the automation workflow is set up correctly.
Not only that but, with the Clickfunnel's automation tools (like their email autoresponder tool Follow Up Funnels), this is all done for you while you focus your attention on other important aspects of your real estate business.
#3. Real Estate Agents Love ClickFunnels Because It's User-Friendly
If you are in the real estate business, you are unlikely to have the time or the inclination to learn how to use sophisticated platforms.
The good news is that the ease of using ClickFunnels for real estate means that you do not have to be a coding expert to use it yourself.
The interface is highly intuitive and easy, even for non-specialists to pick up. Having many tools at your disposal can make it sound a very daunting task, but everything is made to work seamlessly under one “roof” (it also integrates with many 3rd party platforms).
This means that you don’t have to spend too much of your valuable time sitting at a computer when you could be speaking with clients and closing deals instead.
#4. You Can Create Beautiful Real Estate Landing Pages Without Being Tech-Savvy
The latest funnel building software makes it easy for even beginners to build great looking websites and pages without any coding knowledge.
A landing page is an essential tool in internet marketing, and they need to be done right. This is another of the strong points ClickFunnels for real estate because it helps you create professional and aesthetically impressive landing pages.
Not only will these landing pages look great, but they will also be highly functional. This is made easy for you with drag and drop features that allow you to create and edit your landing page with ease.
Note: You can start using their free landing page templates and rebrand them to your business as you grow more familiar with how the platform works.
Your landing page will be integrated directly into the rest of your funnel and CRM platform.
How Does ClickFunnels Work for Real Estate Agents?
ClickFunnels Can Help You Build An Email List Full of Qualified Real Estate Leads
Email lists are an essential asset to all businesses, and ClickFunnels makes it easier for you to generate email lists that can be the cornerstone of your real estate business.
Lead-gen sign-up forms will help you get all the details you need to reply to your prospects, fully armed with all you need to follow-up and close the sale.
The leads are also stored in an easy-to-use database that allows you to access the information that is meaningful to you. If needed, you can feed the leads Clickfunnels connects to your 3rd party email marketing service and/or CRM.
ClickFunnels Can Help You Follow-Up and Close Your Real Estate Leads on Autopilot
Following up with leads in an extensive database can be a lot of work, and it will be inevitable that some opportunities will be missed. However, ClickFunnels comes to the rescue again.
The platform has a powerful email tool called Follow Up Funnels that help to ensure that every lead is followed upon (granted you have to configure your automation emails).
Have they not clicked on the link or performed other important actions? You can configure this automation workflow in Clickfunnels.
Again, ClickFunnels makes it easy for real estate agents to follow up with their lead database. This means more deals and an improvement in revenue.
ClickFunnels Helps You Convert Your Web Visitors You Get From Free and Paid Traffic
Whether your website visitors come from free traffic (Google, Facebook Posts, Yelp, etc.) or paid traffic (Facebook Ads, Google Ads, etc.), every single one is potentially precious to you.
Traditional websites are beneficial in presenting information to your visitors. They also provide contact details that enable people to reach out to you if you so wish.
However, they tend not to be particularly proactive in generating leads. ClickFunnels, on the other hand, helps you convert visitors into prospects with effective sales funnels that make the difference.
What Are the ClickFunnels for Real Estate Best Practices?
ClickFunnels Lets You Split Test Your Real Estate Pages to See Which One Converts Leads Better
Split testing is a powerful marketing technique that allows you to be improving your campaigns continually.
It enables you to A/B split test different landing pages against each other, giving you feedback on which ones perform the best.
With this information, you can then select your best-performing pages and discard or modify the rest.
You can then continue split testing with newly created or modified pages to continually strive for the best-performing campaign.
This is a powerful marketing technique because it helps you to adapt to your audience. It can even provide you with some valuable insights that can help you to close more deals.
When You Get A Lead Through Your Opt-In Funnel, Make Sure to Contact Them ASAP
Leads can quickly go cold, so you should contact them as soon as possible. If you have many new prospects signing up, then this can obviously be very difficult.
ClickFunnels has automation features that will help to ensure your leads are serviced as soon as possible.
The moment they have signed up to you, they can receive material (an automated email from you, a PDF download, etc.) to maintain their interest.
Automation features will also enable you to have them drip-fed with the right content that will keep them warm until the point that they are ready to buy, and you are ready to contact them directly and work on closing the deal.
ClickFunnels Integrations That Work With Your Real Estate Business
ClickFunnels is a fully integrated sales platform. It contains a host of valuable features to internet marketers and many that can help transform a ClickFunnels real estate agent's fortunes.
A real estate expert is likely to be aware of what a sales funnel is and how important they are, and one of the most powerful functions that ClickFunnels for real estate offers is a sales funnel builder.
With ClickFunnels, you have access to tools to make it easier for you to visualize your funnel and create it.
The sales funnel builder is designed to help take your prospects through every stage of the funnel.
This means from your first point of contact when they click on your ad to the point where you can close the deal.
The platform also comes with a range of tools that help you to spot any weak points in your funnel, allowing you to correct them.
Use ClickFunnels, and you have access to a powerful email marketing platform: Actionetics (aka Follow Up Funnels). Actionetics gives you a plethora of useful and actionable information.
With this information, you are then able to take your leads through the sales funnel that best suits them.
If somebody has left your funnel, there is a good chance that you will lose them forever if they are not reconnected within due time.
Actionetics contains powerful features that allow you to reconnect with ‘lost’ leads, hopefully bringing them back into your funnel and, ultimately, onto the sale.
If Actionetics doesn’t fit in with what you need, then that’s fine also. Although Actionetics is built into ClickFunnels, this does not mean you are restricted to using the tool.
ClickFunnels is also compatible with other platforms, meaning that you have greater flexibility in how you get to run your automation workflow is configured.
Getting Real Estate Leads with Paid Advertising
Online paid advertising is the most common method of lead generation, and for very good reasons.
Not only does it cost less than other types of advertising, and with greater flexibility over what you pay, but it is also more cost-effective.
Paid advertising means you can get your real estate business on major platforms like Google and Facebook ads. It also allows you to get your agency noticed even among the major players in your geo-targeted area.
What’s even better is that you can use ClickFunnels to maximize the effectiveness of paid advertising. Every lead can be nurtured to help ensure you extract the best possible value from your lead database.
3rd Party Email Marketing Integrations
ClickFunnels also integrates with some of the most powerful CRM platforms that are available. These include 3rd party platforms like Hubspot and Infusionsoft.
Appointment Scheduling Integrations
Making and keeping appointments is a core aspect of being a real estate agent. It is essential to keep track of appointments you have and be fully informed of any changes in plans for all parties.
ClickFunnels allows you to integrate the platform with other 3rd party calendar software.
This can be a godsend to many estate agents who rely on coordinating with their clients.
ClickFunnels for Real Estate Templates
Are you stuck for ideas on what a ClickFunnels for real estate sales funnel could look like?
A quick search on the internet will reveal many pre-made templates that are ready for you to use. This includes sign-up form funnels that help with your lead generation.
These great-looking templates help to ensure your agency’s professionalism is maintained online.
With a wide range of free and paid Clickfunnels templates available, you should find something that works great for you. You can also customize templates so that they are a perfect fit for your real estate business.
Templates for pages in every step of the funnel are available, including squeeze pages and thank you pages.
Of course, your lead has not reached the end of the funnel just because they signed up for your services.
You can continue to nurture your leads for potential future business, and perhaps for recommendations.
Final Thoughts Before You Get ClickFunnels for Your Real Estate Business
ClickFunnels can help with many aspects of a real estate business, like helping to gain new leads, nurturing them, and steering them towards the sale.
The platform is easy to use, and even non-tech people can create professional landing pages and sales funnel(s).
Use ClickFunnels Follow Up Funnels, and you can also maintain excellent relationships with your leads, strengthening your brand, and generating brand loyalty.
Get started with Clickfunnels today!