Builderall vs GoHighLevel: Which All-in-One Marketing Platform is Best for You in 2025?

builderall vs gohighlevel - Featured Image

Are you currently searching for the best all-in-one platform to use? 

With so many apps available, it can be exhausting to study each one and read all the available posts online. 

So today, let’s narrow your options to two well-known platforms – Builderall and GoHighLevel. 

Overview of GoHighLevel and Builderall Platforms 

What is Builderall? 

builderall homepage

Builderall is a versatile platform founded in 2011. It boasts over 40 tools, but its main selling features are the website builder, email marketing tool, and course builder.

The platform, now on version 6.0, has undergone many updates and changes to improve its interface and functionality. 

Builderall is prominent internationally for small business owners, entrepreneurs, and professionals selling knowledge-based products.

What is GoHighLevel? 

gohighlevel free trial power up

On the red corner is this feature-rich software

GoHighLevel (or HighLevel) has quickly become a favorite among marketers and agencies despite being newer to the SaaS industry than Builderall. 

Some of its well-known tools include advanced CRM capabilities, multi-channel marketing, website builder, and workflow automation

Builderall vs GoHighLevel – Similarities 

As mentioned, both platforms offer many features and can replace multiple software programs on your tech marketing stack.

GoHighLevel and Builderall also provide many key features. Some of them are: 

  • Website and sales funnels
  • Appointment calendar 
  • SMS and email marketing tools
  • Chatbots
  • WordPress and WhatsApp integration
  • Course builder 
  • ECommerce features

Editor’s Note – Builderall’s features vary depending on your plan. Some of the features mentioned above are only available on its higher-tier plans. Meanwhile, you can get them even with the lowest plan on GoHighLevel. 

Related:

Builderall vs GoHighLevel – Differences

Here are some obvious contrasts between the two: 

  • Ideal users. GoHighLevel suits agencies and marketers, while Builderall is better for budding freelancers and online business owners.
  • Free trial. Builderall doesn’t provide any free trial or plan. In contrast, GoHighLevel offers an extendable 14-day free trial. 
  • Affordability. GoHighLevel offers comprehensive features, but its cheapest plan is $97/month. On the other hand, Builderall provides a $17/month plan for starters. 
  • Usage caps. Builderall imposes feature limits on all its plans, including the number of websites, domains, and subscribers you can have. Meanwhile, GoHighLevel is more generous and allows unlimited use of its primary tools. 
  • Marketing features. GoHighLevel is a complete marketing platform that allows you to connect with your audience in different channels. In contrast, Builderall only offers SMS and email marketing with some automation. 

Now that we know their resemblance and contrast, let’s view their features in more detail. 

Related:

Builderall vs GoHighLevel – Pricing and Value for Money 

Currently, Builderall offers a total of four plans. They’ve made a lot of updates, so you might see different prices when you check online. 

builderall pricing

Their dynamic pricing plans vary depending on your country’s currency, but let’s use the main pricing structure for this comparison. 

  • Core plan – $17/month 
  • Essentials plan – $47/month 
  • Advanced plan – $97/month
  • Premium plan – $247/month 

The Core and Essentials plans are great for new online business owners. If you’re running one or a few websites and don’t have that many leads, any of these plans will do. 

However, I find the Core plan limiting because you only get the website builder, not the email marketing feature. 

The Advanced and Premium plans are the best options if you need more marketing tools, the ability to sell your courses, and the ability to build sales funnels.

Builderall doesn’t offer any free or paid trial. But they provide discounts more frequently than GoHighLevel. 

In comparison, GoHighLevel has three pricing plans

gohighlevel pricing plan 2024
  • Agency Starter – $97/month 
  • Agency Unlimited – $297/month 
  • Agency SaaS – $497/month (only visible inside the platform) 

The platform’s plans are simpler than those of Builderall. You get all the core features on the $97/month plan and can use them as much as you want. 

That means you can maximize the website builder, create your courses, build your sales funnels, manage and communicate with your leads and contacts, and so much more on its lowest-tier plan. 

The only significant difference is that you can manage unlimited business accounts and get better customer support on the higher-tier plans. For the Agency SaaS plan, you can also sell GoHighLevel as your own and make money without worrying about growing expenses.  

Winner – Tie 

Builderall wins for pricing options. But when it comes to value for money, I’ll vote for GoHighLevel. 

Builderall vs GoHighLevel – Ease of Use 

I’ve read comments and experienced both platforms first-hand, and I’d say they made an effort to create an intuitive dashboard and features. 

Builderall and GoHighLevel have organized interfaces. They grouped features into tabs so you can find which tool you’d like to use more quickly. 

builderall dashboard

Builderall also has a short tutorial on how to navigate into the dashboard. Meanwhile, GoHighLevel provides a launchpad to guide you on where to start. 

gohighlevel launchpad features access

But even with the tutorial, Builderall’s setup is still quite confusing. There were so many tabs in one place that it felt overwhelming. 

Plus, there are moments when the feature is slow or glitchy. It happened to me a lot of times with the website builder. 

I haven’t encountered this issue that often on GoHighLevel. Its tools work fine most of the time. 

Winner – GoHighLevel 

They both have sophisticated dashboards and beginner-friendly features. But GoHighLevel is better when it comes to responsiveness. 

Builderall vs GoHighLevel – Website and Sales Funnels 

Design Tools 

Both tools provide a powerful funnel and website-building features to help you promote your products and brand online. 

They deliver desktop and mobile-friendly designs so your audience can quickly view your site. 

You also have the freedom to choose from various templates, edit the design to match your vision and build fully functional websites. 

Builderall’s site editor gives you more freedom, though. You can change the layout and place the sections wherever you want, as snap-to-grid doesn’t exist on its tool. 

builderall page settings

However, GoHighLevel has more variety with built-in templates. It has hundreds of designs for sales funnels and sites that fit different industries and purposes. 

gohighlevel ecommerce template library

Meanwhile, Builderall only provides around 20+ full website designs. The rest are for landing pages. I also noticed that most of the styles are similar, with just a few tweaks. Still, they look great. 

Page Reports and Analytics

Besides creation, these two platforms let you monitor your pages’ performance with just a click. 

GoHighLevel provides more in-depth data. It gives you a peek on: 

gohighlevel analytics
  • Views
  • Opt-ins 
  • Sales 
  • Conversion rate

You can check whether your views and sales align and improve your pages.

Builderall also provides views and sales, but not as detailed as GoHighLevel. However, it offers a unique feature called Clickmap. 

It works as a heatmap and helps you determine which parts of your page are getting the most interaction. You can then use this information to build a better layout for more engagements and conversions. 

Winner – GoHighLevel 

This is a close fight, and both tools are great. Builderall’s Clickmap feature makes it a great option, but GoHighLevel does slightly better with the template options and detailed reporting. 

GoHighLevel vs Builderall – Customer Relationship Management (CRM) and Marketing Tools 

Getting new clients and retaining existing ones is important for your business’s longevity. 

To achieve that, you must have a good digital marketing platform that can help you: 

  1. Communicate with and manage customer relationships efficiently. 
  2. Reach new audiences by promoting to different channels.

Both platforms have features to do these two things. 

Builderall allows you to promote through email marketing and SMS. It also lets you track your leads’ activities and origin. This allows you to identify where your leads are in their buyer’s journey and approach them correctly. 

builderall track and manage contacts crm

For example, if you notice a lead frequently visiting your pricing page but not converting, you can send a targeted email with a discount offer to encourage the purchase.

But GoHighLevel is on another level. It has more advanced features for contact management and marketing.

gohighlevel select contacts smart lists

You can reach your prospects through social media, telephone, voicemail, SMS, and email marketing through one dashboard. 

If you want to create a comprehensive process involving multiple marketing channels in one strategy, GoHighLevel allows you to do that with advanced automation. 

While Builderall also provides a workflow automation feature, it’s only for email marketing campaigns. 

GoHighLevel’s CRM is also more intricate. It separates lead and contact management so you can keep data and monitor your prospects better. 

What sold GoHighLevel to users is its two-way communication feature. In one inbox, you can send and receive messages from your clients via email, SMS, WhatsApp, paid ads, and even Facebook and Instagram messaging. 

Gohighlevel conversation

This feature saves time and makes the tasks of a marketing agency, sales team, and seasoned marketer much more manageable. 

Winner – GoHighLevel 

GoHighLevel provides more valuable functions for efficient client management and marketing. But Builderall is still fantastic for basic marketing tool needs.

Related:

GoHighLevel vs Builderall – Course Creation, Membership, and Community 

The e-learning market’s growth isn’t stopping anytime soon. It’s expected to reach $840.11 billion in revenue by 2030. 

So, if you’re planning to enter this industry, you must have a tool to help you build solid online courses and membership programs. 

GoHighLevel and Builderall both allow you to: 

  • Create unlimited courses and membership programs
  • Provide customized certificates 
  • Add quizzes and assessments
  • Upload your videos directly 
  • Build a community where you can talk to your students
  • Accept course payments directly from the platform
  • Track your student’s progress and activities

In short, it will be easy to create, sell, and market your courses with these two platforms. 

However, Builderall has some advantages. First, it allows you to create sophisticated courses that look like those on streaming platforms like Netflix and HBO. 

builderall how to start

So, if you want to wow your audience with your course dashboard design, you’ll love this feature. 

In addition, Builderall allows you to do live streaming from the community tool. You can read real-time comments and interact with your audience within the platform. 

GoHighLevel only allows you to add recorded videos at the moment. 

Winner – Builderall 

Builderall’s e-learning platform is great for creating more modern-looking training and programs that can attract learners.

Related:

GoHighLevel and Builderall – Pros and Cons 

GoHighLevel

Pros

  • Offers a 14-day free trial 
  • Scalable and can be sold as your own SaaS 
  • Can cater to marketing agencies and marketers 
  • Responsive customer support 
  • Provides more advanced features and digital marketing tools
  • Beginner-friendly interface
  • No usage caps on features

Cons

  • On the pricier side 
  • Can still be overwhelming because of too many tools 

Builderall

Pros

  • Provides discounts more often 
  • Has an excellent course builder feature
  • Budget-friendly 

Cons

  • Doesn’t have a free trial 
  • Sometimes glitchy and unresponsive
  • Has a steeper learning curve 
  • Lacks marketing tools 

FAQs

Which Platform Allows Me to Sell Physical and Digital Products? GoHighLevel or Builderall? 

Both platforms offer an online store builder, e-commerce features (like checkout and payment integration), and the ability to host digital products, especially online courses and membership sites. 

Can I Migrate My Files From Another Platform to GoHighLevel or Builderall? 

You can import some data to GoHighLevel, such as your funnels or web pages from ClickFunnels, contact lists via CSV, and online courses from Kajabi. Meanwhile, Builderall has no migration feature, so you must transfer everything manually. 

Which Is the Better Platform? GoHighLevel or Builderall?

It’ll always depend on what you need. If you’re starting and your main priority is to build a website and market your products via email, Builderall is the best option. But if you need a more comprehensive tool and have no issues with the budget, GoHighLevel is ideal. 

Conclusion

builderall vs gohighlevel

Which digital marketing platform do you think won this comparison? 

As they say, every software has a good and not-so-good side. You just have to use the tool that matches your current needs. 

In my case, I use GoHighLevel because it’s more suitable for my agency business. It provides me with useful features to grow my client base, and I can better manage them through sub-accounts. 

So, if you also manage multiple customers or need advanced online marketing tools, GoHighLevel is the best choice. 

But Builderall is great if you’re a small business owner, entrepreneur, or freelancer who needs to start somewhere. 

It’s cost-effective and doesn’t force you to pay for features you won’t need.

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