11 Best Link Tracking Software for Marketers in 2024

best click tracking software

Link tracking software sometimes referred to as click tracking software refers to a tool that tracks link clicks and provides insights into the nature of every click that passes through it.

This is particularly important for online marketers who drive traffic through a variety of channels. Which traffic source is bringing in the most clicks, conversions, and sales?

Without link tracking software in your arsenal, it’s challenging to know where to focus the bulk of your marketing resources.

This buyer’s guide will give you a walkthrough of the best link trackers on the market in 2024, so you can start tracking links and making smarter marketing decisions.

So whether you’re the head of your marketing team, an online marketer with a small team, or an affiliate marketer, you’re in the right place. Let’s proceed!

Why Link Tracking is Important for Online Marketers

Links are the gateways of the internet realm; without them, internet resources will hardly be accessible.

Because of this, links are comfortably seated among an online marketer’s most crucial information assets.

According to Hubspot, about 96% of website visitors are not going to convert to sales immediately.

In other words, marketers should focus more energy and resources on the 4% that matters the most. But first, you need to know where visitors are coming from.

This is where link tracking comes into the equation.

What link trackers basically do is generate data about which of your links are getting clicked, how many times they’ve been clicked, the website, the physical region the clicks are coming from. And a LOT more.

Once you have a track record of your visitors, it’ll be easier for you to optimize your marketing campaign by focusing only on the channels that bring you the best results.

Now that we’ve got the basics covered let’s cover some of the best link tracking tools you can use to supercharge your marketing campaigns (plus their advanced features)!

#1. ClickMagick

clickmagick ad tracking

Key ClickMagick Features

  1. Sales Funnel Tracking Tool: ClickMagick uses industry-standard UTM codes and “first-party” cookies to track and optimize an entire sales funnel. With ClickMagick Campaigns, you can track campaigns while being Google and Facebook Ad compliant.
  2. Cross-Device Tracking: The platform allows you to track leads that sign up for your offer on one device and make a purchase on another device or browser. This is particularly useful if your marketing strategy relies on email follow-ups for driving sales.
  3. Offline Conversion Tracking: If you close sales offline (via phone calls, offline stores, etc.,) ClickMagick’s allows you to track these as well.
  4. Automatic Bot Filtering: You can easily detect and wade off bots and fake clicks using ClickMagick’s bot filtering tool. This will help ensure that your tracking remains clean and accurate.
  5. Multi-Platform Retargeting: ClickMagick allows you to add retargeting pixels from your chosen platforms, so you can retarget customers and boost conversions.

To check out ClickMagick’s full list of features, check out our review of Clickmagick.


core features funnel tracking

ClickMagick offers a three-tiered pricing structure, including the Starter, Standard, and Pro plans. Along with these, you get access to a 14-day free trial to test out the product’s features. Let’s check them out.

Starter Plan: $37 Per Month

  • Maximum of 10,000 clicks per month
  • 1 team member
  • Unlimited conversions
  • Core True Tracking Features
  • Funnel tracking for 1 project
  • 2 custom domains
  • 6 months data retention
  • Basic customer support

Standard Plan: $77 Per Month

Standard is the most popular plan offered by the link tracker. It is also what you’ll be using if you sign up for the free trial. This plan contains everything on the Starter plan, plus:

  • Maximum of 100,000 clicks per month
  • 3 team members
  • Cross-device tracking
  • Offline sales tracking
  • Audience optimization
  • Funnel tracking for 5 projects
  • 10 custom domains
  • 2-hours customer support
  • 1-on-1 onboarding call
  • 1 year data retention, and more.

Pro Plan: $197 Per Month

The Pro plan offers everything on the lower-ranked plans, plus:

  • Maximum of 1,000,000 clicks per month
  • Unlimited conversions
  • Unlimited team members
  • Unlimited funnel tracking
  • Unlimited custom domains
  • “Done for you” support
  • 2 years data retention

Please visit the pricing page to get a full view of all the features included in each plan.

#2. ClickMeter


Key ClickMeter Features

  1. Full Excel Reporting: ClickMeter allows users to export tracking data to Excel sheets.
  2. Email and Audio Notifications: You can get notified immediately specific events happen, for example, when a visitor makes a purchase.
  3. A/B Split Testing: A/B split testing allows you to test different landing pages to determine which performs better.
  4. Spam Blocking: You can detect and block malicious clicks.
  5. Affiliate Network Integration: The platform integrates with over 400 affiliate networks and allows you to track all your affiliate links from one dashboard.

Check out ClickMeter’s full list of features here.


saas performance ad tracking

ClickMeter provides a three-tiered pricing structure, including the Medium, Large, and X-large plans. But one interesting thing about ClickMeter is that it allows you to purchase extra bandwidths for events and data points, regardless of your pricing plan. You can do this by clicking on the + icon, as shown in the image above.

That said, let’s take a look at the pricing plans.

Medium: $19 Per Month

  • 5000 events/month
  • 500 data points
  • 1 year data storage
  • 100+ features
  • Affiliate marketing tools
  • A/B test rotator
  • Full excel export
  • 1 branded domain
  • Track conversions and revenue
  • Retargeting

Large: $99 Per Month

Now the most popular plan of the pricing plans, Large offers everything you get on Medium plus extra flexibility and features, including:

  • 200,000 events/month
  • 2000 data points
  • 2 years data storage
  • 10 branded domains
  • 10 sub accounts
  • Click fraud protection
  • Your logo in reports

X-Large: $349 Per Month

X-large provides more flexibility with all the features covered in the lower-ranked plans. These include:

  • 2,000,000 events per month
  • 200,000 data points
  • 3 years data storage
  • 100 branded domains
  • 100 sub-accounts
  • Dedicated engineer support

ClickMeter also allows users to request custom plans. You only need to contact their sales team.

Please check out the pricing page to get more in-depth info on all the features included at each pricing level.

#3. Voluum


Key Voluum Features

  1. Organic Traffic Tracking: This allows you to track traffic originating from non-promoted platforms and search engines.
  2. Mobile App: Voluum has iOS and Android apps to help you stay up to date with your campaign performance anywhere.
  3. IP/UA FIlter: Add rules to filter specific IP addresses and User Agents. This is useful for blocking traffic from certain regions or applications.
  4. Spam Auto-Detection and Blocking: Automatically detects and blocks malicious traffic.
  5. Cookie-less Conversion Tracking: Uses server-server postback events to retrieve, distinguish, and share conversion data.

Here’s a full list of Voluum’s features.


affiliate marketing tracking

Voluum runs on a four-tiered pricing model comprising the Discover, Profit, Grow, and Custom plans. The link tracker also offers an extra discount for annual payments. Let’s take a look below.

Discover: $89 Per Month or $69 Per Month (Annual)

  • 3 months data retention
  • 40 active campaigns
  • 1 custom domain
  • 1 dedicated domain (with SSL)
  • Automizer
  • Group onboarding
  • 1,000,000 events,
  • Basic link tracking features, and more

Profit: $149 Per Month or 119 Per Month (Annual)

Profit is the most popular plan offered by the link tracker. It features everything included in Discover, along with these extras:

  • 6 months data retention
  • Unlimited active campaigns
  • 3 custom domains
  • Dedicated onboarding
  • Traffic distribution AI
  • Rule-based paths
  • Advanced tracking features, and more.

Grow: $449 Per Month or $349 Per Month (Annual)

Grow offers everything on the low tiers, along with some extra flexibility and features such as:

  • 12 months data retention
  • 5 custom domains
  • Personal onboarding
  • Anti-fraud kit
  • Additional users, and more

Visit the pricing page to compare the plans and see all the features included.

#4. Link Trackr

URL rotator software

Key Link Trackr Features

  1. Sales Funnel Tracker: Helps you track links clicks across your entire sales funnel. Link Trackr is capable of tracking links from the conversion stage back to the origin.
  2. Pixel and Postback Tracking: This allows you to track your affiliate sales for major affiliate networks using pixels and postbacks.
  3. Track Pay-Per-Click Ads: Link Trackr centralizes and consolidates your PPC campaigns. You can track which keywords are converting as well.
  4. A/B Split Testing: The platform’s A/B split testing feature allows you to analyze different landing pages and optimize the best one for higher conversion.
  5. Custom Cookie Rules: This allows you to set your own cookie length for longer (or shorter) than the default 30 days period.

Find a full list of Link Trackr’s features here.


link tracker tools

Link Trackr runs on a four-tiered pricing model comprising the Basic, Pro, Hyper, and Extreme plans. It also provides a 30-day free trial for new signups.

Basic: $7 Per Month

  • 100 tracking links
  • 10,000 clicks per month
  • Cloaking and remarketing
  • Use default domains
  • Import affiliate CSV files

Pro: $17 Per Month

The Pro plan provides the features in Basic with extra bandwidth, along with more functionalities.

  • 500 tracking links
  • 50,000 clicks per month
  • Custom domains
  • Pixel and post back tracking

Hyper: $27 Per Month

Hyper gets you everything on Pro, with the following extras:

  • 1000 tracking links
  • 100,000 tracking links
  • Split testing and rotator

Extreme: $47 Per Month

Extreme features all the functionalities on the lower-tiered plans with extra flexibility.

  • 5,000 tracking links
  • 500,000 clicks per month

Note that Link Trackr collects its charges annually. Feel free to visit the pricing page to check out the pricing info in detail.

#5. Redtrack.io


Key Redtrack.io Features

  1. Real-time Analytics: The click tracking tool provides data for every impression, click, and conversion as they happen. You even get notifications for every event.
  2. Collaboration: It allows you to work with your marketing team through shared views and reports. You also get to set parameters for the marketing metrics you’re willing to share.
  3. Conversion Attribution: Gives you full transparency about where and when conversions happen. That way, you can optimize your conversion points and funnels for better results.
  4. Multiple Integrations: Integrates with over 150 traffic/data sources. This is particularly useful if you run an affiliate marketing business.
  5. Mobile App: Provides a mobile app to help you track affiliate links or any type of data anywhere.

Here’s a full list of Redtrack.io’s features.


dynamic affiliate links

Redtrack.io provides a four-tiered pricing structure: Team, Agency, Enterprise, and Custom. Along with this, you get a 14-day free trial.

Team: $249 Per Month

  • Unlimited campaigns
  • Unlimited conversions
  • Unlimited affiliates
  • Advanced tracking and analytics
  • Two free additional user seats
  • Publisher/affiliate tracking
  • White-labeled publisher portal
  • 12 months data storage
  • 2 free SSL, and more

Agency: $449 Per Month

Along with the bells and whistles of the Team plan, Agency gives you access to more features, including:

  • Five additional user seat
  • White-labeled reporting portal
  • Personal telegram chat
  • 3 free SSL

Enterprise: $1,119 Per Month

Enterprise gives you access to more flexibility on already available features. You also get a few extra functionalities, including:

  • 25 additional user seat
  • 18 month data storage
  • Attribution suite
  • 10 free SSL

Check out their pricing page to compare the available plans.

#6. Improvely


Key Improvely Features

  1. Intelligent Conversion Tracking: Improvely identifies and tracks the source of every sale and opt-in, both for marketing campaigns and organic traffic.
  2. Fraud Detection: The link tracking service monitors traffic for suspicious activities and alerts its users during such events.
  3. Collaboration System: Improvely allows you to work with teams and clients using team logins and custom-branded client reports. This is particularly useful to marketing agencies.
  4. Custom Funnel Reports: This feature shows you the path visitors take, from origin to conversion. This way, you can know where to improve and optimize your funnel.
  5. Auto-Detection of Duplicate Traffic: This feature automatically detects duplicate traffic and also allows you to exclude specific IPs.

Get a full list of Improvely features here.


affiliate tracking software

Improvely offers a four-tiered pricing structure comprising Freelancer, Startup, Small Agency, and Large Agency.

Freelancer: $29 Per Month

  • 10,000 visits tracked per month
  • 1 team member
  • Tracking conversion and revenue
  • Click fraud monitoring
  • Built-in A/B split testing
  • Affiliate marketing tools

Startup: $79 Per Month

Startup is the most popular plan offered by the link tracker. It provides the same features as Freelancer but offers extra bandwidth, as shown below.

  • 50,000 visits tracked per month
  • 3 team members

Small Agency: $149 Per Month

Small Agency also offers same functionalities with extra flexibility.

  • 100,000 visits tracked per month
  • Unlimited team members
  • Sub-accounts

Large Agency: $299+ Per Month

Large Agency gives you access to the full length of Improvely’s link tracking features.

  • Over 250,000 visits tracked per month
  • Unlimited team members
  • White label reporting

Here’s Improvely’s pricing page for more details about what link tracking features are included in each pricing plan.

#7. Trck.Me


Key Trck.Me Features

  1. Advanced Tracking: Advanced click tracking features allow you to know the characteristics of your incoming traffic and also set which links will be shown to customers based on your preset rules.
  2. Auto-Tagging: The platform automatically tags your traffic based on its source, so you won’t spend time making different tracking links for different sources.
  3. Custom Branding: This allows you to create branded links. This means that you can shorten links using your brand name.
  4. Real-time Analytics: Trck.Me provides real-time analytics on your website so that you can track your customer’s experience faster.
  5. Data Management: This feature allows you to manage and segment all your links from one dashboard.

Check out the full list of features here.


for advertising campaigns

Trck.Me runs on a two-tiered pricing structure: Standard and Enterprise. The link tracker allows you to make payments monthly and annually (with a discount).

Standard: $39 Per Month or $29 Per Month (Annual)

  • Unlimited events
  • Unlimited data points
  • 1 year data storage
  • affiliate marketing tool
  • A/B split testing
  • Shareable reports
  • 1 branded domain
  • Track conversions and revenue

Enterprise: $99 Per Month or $79 Per Month (Annual)

Enterprise offers all the features in Standard plus:

  • Lifetime data storage
  • 25 branded domain
  • 25 sub-accounts
  • Social media reach tracking

For a full breakdown on Trck.me’s pricing, check here.

Best Free Link Trackers

The link trackers we’ve discussed so far are paid tools. So, in this section, we will look at some of the best free link tracking software you can use if you’re just starting out and on a tight budget.

Let’s proceed!

#8. Bitly


Bitly offers a free link tracker with impressive features. With over 10 million monthly users, it is arguably the most popular link tracking software on this entire list. Some of the features you can get on its free plan include bulk link tagging, link filtering, social posting, and more.

Users can also create up to 1000 short links per month with unlimited link clicks with the free link tracker.

#9. Pretty Links

pretty links

Pretty Links exists as a WordPress plugin providing redirection, link shortening, and affiliate links management features. This link tracking tool is mostly used by bloggers who intend to monetize their WordPress websites with affiliate marketing.

The free version, Pretty Links Lite, gives you access to temporary and permanent redirects, custom slugs, detailed click reporting, robot filtering, and more.

#10. Thirsty Affiliates


Thirsty Affiliates is another WordPress link tracking tool widely used by affiliate marketers. While its pro plan has a more extensive collection of features, Thirsty Affiliates’ free plan has a ton of impressive features.

Some of its features include link cloaking, click stats tracking and reports,

One of its most impressive features is that it makes it easy to insert and update affiliate links in pages, posts, and even comments. For example, if you want to change a link in the future, you only need to make the change once from your dashboard without finding and modifying the affiliate links individually.

#11. ClixTrac

ad networks

ClixTrac is a free link tracking software that helps affiliate marketers, media buyers, and e-com businesses to track both banner ads and text ads on any website.

While ClixTrac offers a basic URL tracking service, it can be pretty handy for new affiliate marketers with a minimal budget. Some of the data you can capture with ClixTrac include traffic IP, traffic source, number of clicks and impressions, and click-through rate percentage.

Which One’s Best for You?

Whether you’re an affiliate marketer, media buyer, or online store owner, your ability to track links and analyze traffic data can be a game-changer for you.

In this guide, we revealed some of the best link trackers on the internet today.

As already established, feel free to start out with the free ones if you’re completely new to the world of link tracking.

But if you’re an established marketer or someone who wants to go full throttle with online marketing, then a paid link tracker tool will be your best bet.

ClickMagick is a great overall link tracker. I’ve heard great things about Voluum from online and affiliate marketers as well.

Ultimately, we hope that this guide gave you the value you needed!


How Does Click Tracking Software Work?

In general, a link tracker basically allows its users to track every traffic channel that comes to their website. It achieves this by first generating a shortened link which the user can share to any platform (blogs, social media, email list, etc.) This process is also known as link shortening or link cloaking.

When people click on this shortened link, the software briefly redirects them to one of its tracking domains before finally landing them on the destination URL.

Using this method, the link tracker grabs the visitor’s information, including their location, the website they’re coming from, etc.

Companies like Google and Facebook don’t like generic link trackers and sometimes restrict their usage. This is because generic link trackers are mostly free to use and have, thus, been abused by spammers.

However, premium link trackers have features that convince these platforms to mark their shortened links as “safe.”

How do you use a Tracking Link?

You can use a tracking link by subscribing to either a paid or free link tracker. All you have to do is paste your URL into the box provided by your link tracker. The link tracker will automatically generate a shortened URL.

Some link tracking platforms (usually the paid ones) allow you to create custom links.

Do Affiliate Marketers use Link Trackers?

Yes, link trackers are among the most important affiliate marketing tools on the internet. Affiliate marketers use them to measure their ad campaigns’ success and know how to optimize their marketing efforts.

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