With over 45,000 businesses in its record, LeadPages has established itself as a top-rated website and landing page builder. However, this doesn’t make it the best choice for all businesses.
For example, LeadPages has relatively few marketing features beyond its landing page functionality. Also, it doesn’t offer a free version for small businesses.
It is difficult to mention many tools that adequately match or beat LeadPages in terms of quality. But in this post, we’ve rounded up nine of the best Leadpages alternatives of 2022.
Table of Contents
Top 9 Alternatives to LeadPages
Landing Page Software
Landing Page Software
All-in-One Sales Funnel Software (SSFS)
WordPress Plugin Suite
LeadPages Competitors Reviewed
This section will explore the important details of each LeadPages alternative, covering its main features, pricing, pros, and cons.
Let’s get to it.
So far, we’ve been focusing on all-in-one platforms that offer superb landing page building tools alongside a variety of marketing tools.
Our next Leadpages alternative, Unbounce, is a pure landing page builder.
However, it stands out as one of the best Leadpages alternatives because it is powered by Artificial Intelligence.
Alongside its page-building capabilities, Unbounce leverages Machine Learning in helping users create highly-optimized landing page copies.
There are several impressive features available on Unbounce, but its biggest selling point lies in how it incorporates AI to help business owners create better landing pages.
#1. Smart Builder & Classic Builder
The Smart Builder leverages machine learning to help you create a highly optimized sales page. The Smart Builder offers features like Optimized Page Sections, Copy Insights, Builder Grid, etc.
The Classic Builder is a regular drag-and-drop page builder that allows you to easily add, delete, and customize parts of your landing page.
#2. 100+ Templates
Unbounce offers over 100 high-converting templates for landing pages, popups, sticky bars, and more. The platform also uses AI to automatically suggest templates based on a set of information you provide.
#3. Smart Copy
Smart Copy uses Artificial Intelligence to generate high-converting copies for your landing pages.
#4. WordPress Plugin
Unbounce seamlessly integrates with WordPress, allowing you to create and publish pages to your WordPress sites.
Related: Unbounce and Leadpages Comparison
Unbounce offers two pricing packages: Smart Builder+ and Smart Copy. The landing page builder is included in the Smart Builder+.
Here are the pricing plans included in the Smart Builder+:
All plans include the Smart Builder and Classic Builder, Unlimited Landing Pages, Popups, and Sticky Bars.
Unbounce Pros and Cons
- Offers unlimited landing pages, popups, and sticky bars on all plans
- Integrates seamlessly with a WordPress site
- Both its Smart Builder and Classic Builder are very impressive
- Has a wide variety of design templates
- Offers free Unsplash images
- It is relatively pricey
- Exceeding your monthly limit will automatically push you to upgrade your subscription.
Instapage describes itself as the most advanced landing page platform in the industry. It is, indeed, one of the best Leadpages alternatives on this list, especially for its fast pages and advanced features such as 1:1 ad-to-page personalization, AMP support, and AdMap.
Let’s look at the features that make Instapage outstanding.
#1. No-Code Landing Page Builder
Instapage, like other Leadpages alternatives, features a no-code builder with a wide variety of inbuilt features.
For example, it has built-in AMP support, which helps it deliver optimized mobile experiences. It also offers some of the fastest page loading speeds in the industry, using its proprietary Thor Render Engine.
#2. 500 Templates
Instapage offers over 500 customizable layouts categorized by industry and use cases. It also allows users to save, reuse, and update page blocks using Instablocks.
#3. Built-in Collaboration
Instapage allows you to collaborate with your sales team on building landing pages that convert. It is rare to find landing page builders that offer the collaboration feature.
1:1 ad-to-page personalization allows you to convert visitors to loyal customers by delivering unique experiences to each target audience.
AdMap allows you to visualize your campaigns and easily connect the productive ones to their relevant landing pages.
Related: Instapage and Leadpages Comparison
Instapage doesn’t offer a free package. But it lets you try out its features for free over a period of 14 days.
- Building—$199/month, charged annually
- Converting—Custom pricing
The Building Plan also allows you to pay monthly. However, the monthly payment goes for $299 per month.
The Building plan offers all Instapage’s standard features, including unlimited conversions, AMP, AdMap, Zapier Integration, and more.
The Converting Plan includes extra functionalities such as Salesforce integration, heatmaps, Single Sign-On (SSO), custom integrations, and more.
Instapage, owing to its high price, may not be ideal for small businesses.
Instapage Pros and Cons
- It offers fast loading experiences
- You get unlimited conversions
- Has advanced features like Instablock and A/B testing
- Its user interface is impressive
- It is expensive for small businesses
- Requires an integration for email marketing
Systeme.io is a marketing platform that offers all the tools you need to build a fully-fledged online business.
Essentially an all-in-one platform, Systeme.io allows users to build landing pages, set marketing automation, affiliate programs, and much more.
The best part is that Systeme.io offers a free plan that gives you access to an impressive amount of features right off the bat.
Systeme.io comes with several features that allow entrepreneurs to build and scale their businesses. The platform also pays extra attention to user experience, making their tools quite easy to use.
Let’s take a look at some of its main features.
#1. Drag-and-drop Landing Page Builder
Systeme.io comes with a drag-and-drop landing page builder that lets you create landing pages for your products and services. It also offers pre-made templates to help you launch high-converting landing pages in record time.
#2. Sales Funnel Functionalities
Systeme.io’s sales funnel builder lets you create sales pages, upsells, downsells, opt-in forms, and thank-you pages.
#3. Marketing Automation
Users can also set automation rules for their email marketing campaigns. The platform also allows you to analyze your digital marketing efforts from an intuitive dashboard.
#4. Course Builder
Systeme.io also offers a course builder to help you create online courses easily. Its course builder comprises a drag-and-drop editor and supports a wide variety of content formats.
You can also choose to drip your course content or simply allow full access to students right off the bat.
#5. Affiliate Management Tool
If affiliate marketing is a part of your marketing strategy, Systeme.io has the tools to help you manage that.
Systeme.io’s pricing starts with a free plan and offers 2000 contacts, unlimited emails, storage space, blog posts, membership site members, and more alongside its landing page builder.
To get more flexibility and features, you can choose from any of its three pricing options. The platform allows you to pay monthly or annually, saving 30% when you opt for the latter.
- Free — $0/month
- Startup — $27/month
- Webinar — $47/month
- Enterprise —$97/month
Systeme.io’s generosity with its free version makes it one of the best Leadpages alternatives in the industry.
Systeme.io Pros and Cons
- Perfect for beginners
- Offers automation features
- Comes packed with all the tools you need to build an online business
- Can get complicated due to the sheer number of tools it has
- Doesn’t allow third-party integrations yet
- Limited design flexibility for experienced designers
With over 100,000 users and 9.3 million completed sales funnels, ClicksFunnels has made its mark as one of the industry’s most formidable sales funnel builders.
Co-owned by a renowned online marketer, Russel Brunson, ClickFunnels allows users to build landing pages using the best marketing principles.
Beyond sales funnels, the ClickFunnels platform comes with a ton of other features that essentially make it an all-in-one platform.
Click-Funnel’s features are heavily tilted towards marketing. Thus, while its landing page editor is impressive, the real gold lies in its marketing functionalities.
#1. One-Click Upsells
One-Click Upsells allow you to increase your cart value by recommending additional products to your customers. This is beneficial as it helps you boost the Average Order Value (AOV) for each customer.
#2. Affiliate Centers
ClickFunnels allows you to leverage the skills of other marketers through affiliate marketing. You can adjust commission plans, offer bonuses, and even create affiliate links for any of your ClickFunnels pages.
#3. Sales Funnel Builder
ClickFunnels comes with a complete sales funnel-building toolkit that allows you to generate high-converting sales pages.
This includes a drag-and-drop editor and a suite of landing page templates which you can fully customize to suit your needs.
Split tests allow you to test different landing pages simultaneously to find the one that performs better. This will enable you to rapidly test out different headlines, graphics, structure, and sales copy before scaling.
#5. Follow-Up Funnel
ClickFunnels provide follow-up funnels to help you create personalized follow-up emails to your prospects.
Unlike the other landing page builders we’ve discussed so far, ClickFunnels doesn’t have a free plan. However, the platform does allow new users to try its features for 14 days, free of charge.
- ClickFunnels Basic — $97/month
- ClickFunnels Platinum —$297/month
The Basic Plan gives you access to 20 funnels, 100 pages, 3 payment gateways, and so on. On the other hand, Platinum offers unlimited funnels and pages, 9 payment gateways, and more advanced features.
Other tools offer similar features at significantly lower prices. But many people argue that the real gem is in the platform’s FunnelFlix —a repository of marketing courses from the world’s best marketers, including Russel Brunson himself.
ClickFunnels Pros and Cons
- Has powerful marketing functionalities
- Straightforward and easy to use
- Supports integrations for email marketing
- Impressive A/B testing and tracking features
- It is expensive for small businesses
- There is no free plan
- A credit card is required for the free trial
5. Thrive Architect (Thrive Suite)
Thrive Architect is a drag-and-drop landing page builder included in Thrive Suite—a collection of marketing and WordPress website building tools developed by Thrive Themes.
Beyond creating landing pages, Thrive Suite allows you to build your mailing list, design surveys, build online courses, and create smart automation that lets your plugins interact with each other.
Thrive Architect Features
Apart from helping businesses create beautiful landing pages easily, Thrive Architect provides a slew of other impressive features. Let’s take a look at some of them.
#1. Landing Page Templates
Users get access to over 300 landing page templates to go along with the drag-and-drop page builder. This makes creating high-converting pages easier than ever.
#2. Thrive Optimize
Thrive Optimize helps you optimize your landing pages for conversion by simultaneously testing different landing pages for high performance.
#3. Dynamic Landing Page Personalization
If you’d like to give each visitor a unique experience, Thrive Architect allows you to include dynamic personalization while building your landing pages.
Thrive Architect provides integration with any marketing tool. Thus, it is easy to create marketing campaigns, collect leads, and run your entire business all within the platform.
Thrive Architect Pricing
As already established, Thrive Architect is just one tool among a suite of other tools provided by Thrive Themes. The platform, however, doesn’t offer much flexibility in terms of pricing.
You can choose to pay either quarterly or yearly.
Both plans give you access to all Thrive Themes plugins, unlimited support, unlimited updates, and more.
Thrive Architect Pros and Cons
- Offers over 300 landing page templates
- Provides access to third-party integrations
- Has an intuitive interface
- Includes several impressive tools along with its landing page editor
- Unflexible pricing structure
- No free trial
- Requires a WordPress website to function
Just like, Thrive Architect, OptimizePress is a WordPress tools suite helping businesses to create landing pages and sales funnels that generate leads and sales on autopilot.
OptimizePress includes multiple tools that enable you to run a fully-fledged online business without requiring extra SaaS tools.
Let’s take a look at what’s included.
#1. Drag-and-Drop Page Builder
OptimizePress offers a drag-and-drop landing page creator that makes creating pages easy. You can build squeeze pages, sales pages, checkout pages, and more without hassles.
It also includes over 250 templates to make designing even easier.
#2. Upsells & Downsells
OptimizePress allows users to boost AOV through its one-click upsell, downsell, and order bump functionalities.
#3. Stats & Split Testing
The platform allows users to track and optimize the performance of their landing pages from an intuitive dashboard.
#4. Membership Sites
OptimizPress allows its users to create gated content using its membership site functionality. It also gives you access to membership site templates and training courses to help you get the ball rolling as fast as possible.
OptimizePress runs on an annual pricing model. Thus, it doesn’t offer monthly subscriptions.
It gives you three annual payment plans to choose from.
- Agency Standard—299/year
OptimizePress allows you to create unlimited pages on its Essential Plan. However, you can start building sales funnels, use embedded forms, and run split testing when you purchase the Suite Plan.
OptimizePress Pros and Cons
- Has an impressive amount of tools for marketing and page building
- Integration feature supports a wide array of tools
- Provides templates for designing membership sites
- Pricing is not flexible
- Limited features on the Essential Plan
- No free trial available
One of the things that set GetResponse apart is its incorporation of Artificial Intelligence. The platform’s AI functionality allows it to automatically generate compelling landing pages based on a set of information you provide about your business.
GetResponse is also popular for its marketing functionalities. Thus, it is not just a landing page builder. And yes, it does have a freemium plan that allows you to build stunning landing pages without any financial commitments.
GetResponse was originally an email marketing platform. But it has widened its scope, adding features like webinar hosting, sales funnels, eCommerce tools, and so on in a bid to become an all-in-one platform.
Below are some of its main features:
#1. 200+ Templates
GetResponse provides over 200 customizable landing page templates to help you build landing pages faster.
#2. Marketing Features
GetResponse has a variety of marketing tools aimed at helping its users drive quality traffic to their landing pages. This includes eCommerce tools, autoresponder, marketing automation, Ad management, and more.
#3. AI-Powered Website Builder
GetResponse can automatically generate landing pages based on the information you provide about your business. The website builder has a drag-and-drop editor. Thus, you can design an awesome landing page without coding.
GetResponse offers a webinar tool to help entrepreneurs host and manage webinars, either as a standalone service or as part of a broader marketing strategy.
GetResponse comes with a freemium plan that gives you access to 1 landing page and a monthly limit of 1000 visitors. Beyond that, GetResponse offers a 3-tiered pricing plan.
- Basic— $12.3/month
You can choose to pay monthly, annually, or biannually. Annual payment attracts an extra 18% discount, while biannual payment offers a 30% discount.
GetResponse Pros and Cons
- Allows users to optimize their landing pages for mobile
- Has a free version
- Offers a wide variety of page building and marketing features
- Offers Custom DKIM (DomainKeys Identified Mail) on all plans, including the freemium plan
- The free version and Basic plan has limited features
- The website builder takes a long time to master
- Complete automation is not provided in its Basic plan
8. Hubspot’s Landing Page Builder
Hubspot is a giant inbound marketing platform that offers a wide variety of products and services. One of its popular products is its landing page builder.
Hubspot’s landing page builder is a drag-and-drop editor that lets marketers create beautiful landing pages for their marketing campaigns.
The landing page builder is available for free and comes with a bunch of other free tools, including a CRM that allows you to track how your prospects behave as they journey through your sales funnels.
Hubspot’s landing page builder, on its own, has a few impressive features you might want to check out. Some of them include:
#1. Personalized Landing Pages
This allows you to dynamically show different landing page content to different visitors based on metrics such as location, device, age, etc., allowing you to offer unique experiences to your prospects.
Hubspot’s landing page builder allows you to identify your best-performing landing page so you can optimize it for even more conversions.
#3. Marketing and Sales
Users get access to free marketing and sales functionalities such as email marketing tools, forms, live chat, basic bots, etc.
Hubspot’s CRM allows you to efficiently manage your customer’s experiences and relationships with your brand.
The landing page builder is part of Hubspot’s Marketing Hub. Hubspot allows users to get access to its landing page builder for free. However, it also offers advanced features to premium customers.
Signing up for one of its pricing plans will remove Hubspot’s branding from your landing pages, forms, chats, and emails.
Here are Hubspot’s pricing plans:
- Starter —$45/month.
- Professional — $800/month
- Enterprise — $3200/month
For beginners, it would make sense to take advantage of the platform’s free tools and advance to its premium features as you grow your online business.
Hubspot Pros and Cons
- Has a lot of useful free tools
- Detailed reporting and analytics
- Is relatively easy to use
- Its paid plans are pricey
- Limited features on free tools
Sendinblue is a marketing automation platform that offers a variety of tools for small and medium-sized businesses. This includes email and SMS marketing tools, a CRM, a landing page builder, and more.
It does come with a free version, but you won’t be able to build landing pages until you sign up for its premium plan.
Sendinblue’s landing page tool has several features that make it an excellent choice for building landing pages. Let’s take a look at some of them:
#1. 60+ Templates
Sendinblue offers over 60 templates to help users build landing pages that convert. If you’d rather create landing pages from scratch, the platform offers a drag-and-drop builder that can efficiently help you build a custom page.
#2. Marketing Automation
Sendinblue offers a suite of automation tools to help you run effective marketing campaigns. Its automation tool provides pre-made workflows for common scenarios like email signups, purchases, etc.
#3. Email Marketing
Sendinblue provides email marketing features to help business owners launch profitable email marketing campaigns. It offers design tools that you can leverage to create beautiful emails in no time.
#4. SMS Marketing
Sendinblue provides an SMS marketing feature for promoting time-sensitive offers.
Sendinblue allows new users to take advantage of its marketing tools for free. However, its landing page builder is only accessible starting from the Premium plan. Here are the available pricing options:
Email and SMS marketing, chat, and CRM tools are available across all pricing options. However, landing pages, A/B testing, and Facebook Advertising are only available on the Premium and Enterprise plans. Furthermore, the Premium plan limits you to five landing pages and charges another $20 for five extra LPs per month.
You only get unlimited landing pages on the Enterprise plan.
Sendinblue Pros and Cons
- It offers a wide variety of templates
- The landing page builder is easy to use
- It provides its main marketing features for free
- You get unlimited contacts for free
- You can’t create landing pages on the Lite plan
- The Premium plan limits the number of landing pages you can create to five
- Overall, sending blue is not the best option for beginners
Our Top Picks
Which of these nine tools do you consider the best LeadPages alternative?
The truth is that every business has unique needs, so it is difficult to give a one-size-fits-all suggestion.
However, based on our experience and that of other experts across the internet, we have made a selection of three tools that have impressed us the most:
Systeme.io—For its generous free plan and budget-friendly pricing. Systeme.io is more than just a LeadPages alternative because it provides an impressive suite of marketing tools alongside its landing page builder.
This makes Systeme.io our best overall.
Instapage—is suitable for agencies and in-house marketing teams
Unbounce—is an excellent choice for solo marketers and agencies