All Posts by John

How to Successfully Launch a Book Even With an Empty or Small Email List

 hile talking to inspiring authors and publishers, I noticed that many of them are held back by one thing—they believe they can’t successfully publish books since they don’t have a massive email list.Because of that, they don’t publish at all or postpone their book success. But here is the thing—there are many legitimate, white hat […]

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The Era of Review Swapping for Amazon Book Reviews is Fading

Self publishers are divided by the strategies they use: white hat vs. black hat strategies. Those who practice the dark arts of review swapping are still around in . And they’ll continue to be profitable as long as KDP allows them to be. But at what cost? Kindle Direct Publishing (the hub of an Amazon self publishing business) […]

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