Affiliate Lab Review - Is Matt Diggity's Affiliate Marketing Course Worth It?
The Affiliate Lab is an affiliate course created by expert SEO marketer Matt Diggity. The course teaches students how to create, rank, make money, and at times flip their affiliate websites for big multiples. The course covers SEO fundamentals, actionable steps, and advanced strategies that can give you an advantage over competitors.
Who Is Matt Diggity?
Today people recognize Matt as an expert in the SEO industry, but it wasn’t always that way.
Born in Fresno, California, he followed traditional advice given by parents, “do well in school so you can get a good job.” He followed that advice and got a Masters degree in electrical engineering from UC San Diego.
After working in the field, working 60+ hour weeks, he realized that the path he’d taken wasn’t for him.
It was around this time that his friend let him know about the 4-Hour Work Week, which he read. It influenced what he was going to do next. In 2009, his first experiments in SEO started. And in 2011, he quit the rat race and left the US to work on his business abroad.
Since then, he’s created multiple businesses in the SEO (search engine optimization) industry. One of his most popular businesses is DiggityMarketing.com, where he blogs about his tested SEO techniques.
Besides his blog, he’s also the founder of LeadSpring LLC, The Search Initiative, the Chiang Mai SEO Conference, Authority Builders, and The Affiliate Lab course (not a discount link).
Now that you know a little more about Matt let’s start this review.
A Look Inside the Course
When you first log in to Matt’s course, you’ll notice you not only get The Affiliate Lab, but you also get the following bonus courses:
- The Website Flipping Masterclass
- The Beginner Lab
- The Truth About Penalties
- Outreach Masterclass
- The Affiliate Email Marketing Masterclass (NEW)
Matt created The Affiliate Lab course a few years ago, and he and his team have been adding and improving it over time.
You can explore the bonuses when you’re in the course, let’s explore the core Lab content.
The Course Modules
The course isn’t technically organized into modules.
However, I’ve organized them into modules below for the purposes of this review (in the order they are presented in the course). I’ve also shared some highlights on some of the lessons.`
One of the biggest challenges of creating an affiliate site that makes money is picking a good niche. If you’re new to affiliate SEO, you might choose a niche that’s too difficult for you to rank in.
In these set of video lessons, Matt guides you through the steps to selecting your niche based on existing competitors.
The following topics are covered in this module:
- Domains & Hosting
- Keyword Research
- Site Architecture
- Content Building
- Site Building (Single Page)
- Site Building (Site-Wide)
- Onsite Optimization
- Featured Snippets
- Affiliate Links
- CRO (Conversion Rate Optimization)
- Website Maintenance
The video lessons for each of the sections above contain, on average, 3-8+ videos (same goes for the following modules). The titles are self-explanatory.
Noteworthy Features: Some highlights of this module are the on-page optimization and the CRO lessons. You learn the fundamentals of on-page SEO and learn how to use a powerful tool that helps you account for more ranking factors.
- Creating a Google Persona
- Social Fortress Creation
- Anchor Text Analysis
- Local Citations
- Social Signals
- The Bulletproof Backlink Strategy
- Optional PBN Linking
Noteworthy Features: One of the most thorough offpage SEO training I've been through. You'll know what links, link velocity, and when to use them at every “stage” of your site.
The templates Matt provides for link analysis can be used for both home page and single page URLs.
Each lesson in this module are tactics you can use when your site(s) get stuck.
You can follow all the steps in the course, but 4/5 times you'll have to figure out why your site isn't performing well in the SERPs. These set of lessons are tested strategies for getting sites unstuck and has earned The Affiliate Lab praise over the years.
- Authority Module Introduction
- Building Authority Sites
- Backlinks for Authority Sites
- What to do When you Hit Authority Mode
- Authority Site Pitfalls
- The Influencer Pitch: Building Real E-A-T
Noteworthy Features: I like that he has specific lessons for authority sites.
When the course first started, smaller niche sites (the one where the homepage ranks for the hardest keyword and the site was an exact match domain) were popular. But, over time, “authority sites” got an advantage when flipping for bigger multiples.
Either type of affiliate site can make money, but the site structure and off-page is a little different.
The last section of TAL is the send-off. Matt gives some words of advice as an SEO embarking on creating successful affiliate marketing websites.
And, he also provides an affiliate scaling guide video that's gold! I use it to this day and am now working on more than 3 sites!
Affiliate Lab Highlights
It’s time to separate the good from the not so good parts of the Affiliate Lab.
Keep in mind the pros and cons section below are my two cents as someone who has taken the course. It should help in deciding if this course is for you.
Affiliate Lab Student Reviews
The Affiliate Lab has over 1,300 members, and it continues to grow every month. Here’s what some members who’ve built affiliate websites using Matt’s teachings are saying.
As an affiliate marketer and someone who does client SEO, I think Matt’s course is one of the few courses that really gets into the nitty-gritty details of on-page and off-page SEO
The off-page SEO lessons have helped me tremendously when it comes to reverse engineering competitors and has given me somewhat of a blueprint to follow when I decide to go after a target keyword.
Additionally, I like that The Affiliate Lab is one of the few courses that teaches you how to outreach for links, but also how to get links through a white-hat guest post service like Authority.Builders (note: there are other kinds of links he teaches besides guest posts).
Some courses that teach you how to create affiliate websites only teach how to get links via outreach (a systematic process that requires expensive software tools, data tracking, and time).
For someone just starting out in SEO who wants to make money outside their 9-5 job, they most likely don’t have the time to do white-hat outreach to get links for their sites.
Instead, they’ll opt for a service to get links (links are an important ranking factor to this day).
I know if I were a newbie still working at my desk job, I’d want a course that gives me options when it comes to making money with affiliate websites.
For these reasons, I recommend you get access to The Affiliate Lab today. Matt Diggity practices what he preaches and has made an excellent training course on creating profitable affiliate websites.
The Affiliate Lab is one of the best courses that teach how to make money with affiliate websites. It has some of the best training videos, but it has competitors. Below are two course alternatives.
The Authority Site System (TASS) is an SEO course created by Authority Hacker. They have a high-quality course where they teach how to create affiliate websites with white-hat SEO practices.
TASS has similar SEO strategies to TAL; however, the delivery is a little different (not in a bad way), and with one minor difference.
TAL teaches its members how to create white hat and grey hat links. TAL has no issues with the methods used to acquire said links.
In TAL, you’ll find recommended link service vendors while TASS goes with a more “safe” approach of white hat outreach emails.
The truth is, if you follow the off-page strategies taught in TAL, you’ll get results and avoid penalties by Google (more is explained in TAL’s bonus course: The Truth About Penalties.
Who should consider getting TASS:
- People who only want to stick to white-hat link building strategies
- If you want to create Amazon focused affiliate sites (most of their training revolves around the Amazon affiliate program)
- Someone who prefers keyword research training using Ahrefs
Learn more about TASS in our Authority Hacker review.
Project 24 is an affiliate training course created by the guys at Income School. This is the most recent course I’ve taken, and I’ve got to say it’s quite good as well.
They have a different approach to affiliate sites (for instance, not using keyword data), but their strategies work, and they have success creating websites that make money via affiliate marketing and display ads.
It’s one of the few courses that have lessons on display ads and creating as content focused on long-tail traffic for beginners to gain traction quicker than usual.
The only odd thing from my perspective is they don’t talk much about backlinking in their training because they focus on creating good content and let links build naturally over time.
Who should consider getting TASS:
- Beginners who want to build a site that has at least two methods of monetization: affiliate commissions and display advertising
- People who want to get away from Amazon affiliate site building (they made a recent video on Amazon decreasing commission rates – they weren’t happy about this)
- Expect to make $1,000/month after one year (based on one of their latest YouTube videos). It’s a slower approach, but their methods work.
Learn more about Project 24 here (review coming soon).