ActiveCampaign Pricing – How Much Each Plan Costs and What You Get In 2024

ActiveCampaign is one of the most popular email marketing platforms there is, and it’s clear why. The platform provides online marketing business automation tools that help make your email campaigns run smoother and more effectively.

ActiveCampaign pricing plans can be paid per month or annually, and there is no free plan. However, if you don’t want to commit before trying it out, then there is a free 14-day trial.

When your free trial is over and satisfied, you can take advantage of ActiveCampmaign’s free migration service if you’re moving from another email service provider.

In this article, we’ll look at how much each ActiveCampaign plan costs and what you get from each ActiveCampaign plan.

ActiveCampaign Pricing Plans – What You Get

The ActiveCampaign Lite plan includes access to many of the features that internet marketers find valuable. For 1,000 contacts, pricing starts from $25/month if you pay yearly or $29/month if you pay monthly.

The other ActiveCampaign plans (more details covered in the next section) also give you access to everything the Lite plan provides, plus more advanced email marketing features.

These plans include the Plus plan, which starts at $70/month if you pay annually or $129/month if you pay monthly, and you want up to 1,000 users

The Professional plan pricing is $129/month if you pay yearly or $159/month if you pay monthly.

Finally, there is the Enterprise plan. Pricing for this plan starts from $229/month if you pay yearly or $279/month if you pay monthly.

Editor’s Note: ActiveCampaign now offers landing pages and a drag-and-drop builder along with their email marketing automation services.

Features & Prices by Plan

For more feature details and annual payment savings insights, check out the annual pricing table here.

ActiveCampaign Plans & Cost Summaries

Which ActiveCampaign plan is the best option for your business depends on several factors, including price. Here’s a look at what each plan includes and who is likely to benefit from them the most.

ActiveCampaign Lite

This ActiveCampaign plan allows up to 3 users. However, it is still packed with essential features for email marketing, making it ideal for small teams.

These include tools like integration with tagging, segmenting, forms, social media integration, sales automation options, and some design options.

The potential cons of this ActiveCampaign plan include:

• not being able to call support if you have an issue (only email and chat)
• no access to the new ActiveCampaign Landing Page builder
• SMS text messaging
• an ActiveCampaign logo branding (circumvented if with HTML)

The platform is well built, and the above list are not dealbreakers for most small business owners.

ActiveCampaign Plus

This ActiveCampaign plan allows up to 25 users, making it suitable for small to medium businesses.

In addition to being able to add more users, this plan also gives you access to more features.

These include creating custom domain names for any links you use, and it also allows you to send SMS messages to the leads in your database.

What’s more, is that you will be given access to 1 on 1 training that will help you learn some of the platform’s more complex email marketing automation features.

Reference our table above for more details.

ActiveCampaign Professional

This ActiveCampaign plan allows up to 50 people to use the platform. This plan’s additional features include split automation, site messaging, predictive content, conversion attribution consulting, and more. The plan also offers three one on one training sessions every month.

ActiveCampaign Enterprise

This ActiveCampaign plan allows an unlimited number of people to use the platform, which will likely appeal to large companies.

Some advanced features include free social data and design services, a custom Mailserver domain, and custom reporting.

You will also be granted a dedicated account manager who will help consult you on matters that will further enhance your campaign.

Which ActiveCampaign Plan Should You Start With?

Your email list is one of the most valuable things you can own as an internet marketer. However, it will still need to be used in the right way if it is to have any value to you at all.

ActiveCampaign offers impressive email deliverability, meaning that your emails are more likely to make it to the intended inbox.

The platform also offers extensive tagging and segmentation features, and this means you can get the right email to the right leads at the right time.

ActiveCampaign’s sales automation features also mean that much of the leg work is done for you and that your campaign is highly responsive.

It often makes sense to start with the least costly plan (AcitveCampaign Lite) as you get started. However, it’s important to note that this means you won’t have access to certain tools that could be an asset to your online business.

That said, the ActiveCampaign Lite plan will make it a lot easier for you to manage your leads database and send emails to your leads & customers (automated or broadcasts) if you’re not already using an email marketing tool (or you’re coming from an inferior one).

If this is all you need, then the Lite plan will be the best option for you to start with. You can upgrade if you find you need access to some of the more advanced tools the platform offers.

Another factor that will determine which ActiveCampaign plan is best for you is the number of users on your team each plan allows.

For example, the Lite plan allows up to 3 users on the platform. This number will be quite restrictive to many businesses but will unlikely be a problem for smaller teams. The Plus plan allows up to 25 users, which is likely to be plenty for most companies.

Note that your pricing plan will affect how many contacts you can have in your database.

All of the pricing plans start with 500 contacts, so which plan you choose is not necessarily a matter of how many contacts you have. You can then pay more for each plan if or when you need to have more contacts in your email marketing list.

A feature that might compel many marketers and business owners to pay extra for the ActiveCampaign Plus plan is the ability to use the SMS marketing feature, which is not available with the Lite plan. This is a feature that can be very useful, even essential, depending on how your business interacts with leads and customers.

Lead scoring is another feature not available in the Lite plan, potentially encouraging many to opt for the Plus plan instead. Lead scoring helps your business leverage the behavioral information of every contact you have so you can better market to them.

The Professional and Enterprise plans give you access to even more features that are more fits for larger businesses. However, some smaller businesses might still find benefits from the Professional plan.

One feature in particular that some will find useful is split automation. This feature allows you to test your automation to see which works best. Training sessions are another factor that many people find justifies paying for the more expensive pricing plans.

FAQs

What happens if I get close to my subscriber limit?

Your account will not automatically be upgraded as you approach the limit, so you can find yourself unable to add new contacts. You will also not be able to create any new campaigns. However, you will be sent reminders as you approach your limit to help prevent you from experiencing any inconveniences.

What qualifies as a subscriber?

Only contacts in your database that are active will be classified as a subscriber. Contacts are considered active if they have confirmed their subscription and are still subscribed to your campaign. The other categories that do not qualify as subscribers are bounced, unconfirmed, and unsubscribed.

Can I clean up my database?

Do you have contacts that are not engaging with your email campaigns? Tools are available that will help you to select these contacts and remove them from your database. This helps to keep space free for contacts who will engage with the emails that you send.